The internet has definitely made it easier for publicists to go on to start their own practices and do everything virtually from their homes.
According to the Freelancers Union, one in three workers are now toiling as freelancers. That amounts to some 42 million freelancers in the US – people who are working without the benefit of employer-sponsored health insurance, 401k plans and flexible spending accounts.
As a new author and a book that is ready to be released, you want to make sure you have someone on your team that is devoted to marketing your book as much as you are.
With almost 300,00 books published a year, your book is going to up against a lot of competition.
One of the decisions that you are faced is you are asking yourself, ” Do I hire a freelance publicist, in addition to the in house publicist that I already have at the publishing house?”
Here are a few differences between a free lance publicist and a in house publicist:
Your phone calls are returned in a timely manner.
Contact websites that specifically target your profession.
Works with a tailored media list.
Focus on your project.
Focus on publicity.
Continue with publicity after the sale.
Pitches the media
Has your publisher offered to contact the local media for you?
Arrange speaking engagements at conferences or at local chapters of your professional organization.
Re-pitch the book of a new national headline relates to your expertise.
Specialized in your genre and will focus on specific media that aligns with your book.
In house Publicist
Some publishers produce 50 new books each quarter!
15-25 books each season-No time to follow up on your book or go after interviews and features.
Get called away to meetings and other projects.
Drawback once your book is released, your in house publicist has moved on to another book to promote.
Send copies to 100 magazines and newspapers.
Will target publications/newspapers that do book reviews.
Do not always follow up with the book reviewer
Manages book review mailing
Book publicity budget is shrinking
Because of the amount of projects the publisher has going on, an author may experience unreturned calls or emails or just a lack of enthusiasm and experience.
Let the publishing house know you hired an outside company to help you with the promotion and they are part of the marketing team.
The best strategy is have the two publicists working for you, the publishing house will have the contacts and will be more in tune as to where the book sales are coming from. The freelancer will consistently be marketing your book for you.